Movin' On Up

Simon Wright’s response to Clive Black’s Second Opinion piece (The Grocer, March 27th 2010)

How right Clive Black is to point out the need for organics to move up a gear. Even better news is that it’s already happening!

The Why I Love Organic campaign kicked off with full page advertisements in the Guardian and Observer Food Monthly earlier this month and there’s lots more at www.whyiloveorganic.co.uk.

Campaign group Organic UK has applied for matched funds from the EU for a more extensive campaign to unpick and simplify the benefits of buying organic food.

And finally the Soil Association will be launching their market report at the Natural & Organic Products Expo in London on April 12th which will tell us exactly how the UK organic market has developed recently. Whilst we are unlikely to hear about a 23% rise in sales year-on-year (that’s France) it’s not going to be all gloom and doom. Come along and hear for yourself!