This article first appeared in Natural Products magazine for April 2009 Simon Wright With less money around the organic sector urgently needs to explain to consumers why they should pay more for organic products – as Charles Redfern of Organico says “if we’re selling values, people need to be clear about what those values are” [...]
From the category archives:
Natural Products
This article first appeared in Natural Products magazine, April 2008 Simon Wright The Case For The Prosecution Exhibit A “‘Bland organic’ in danger of becoming just another brand” says a new study from the Open University. The report concludes that the organic sector has fallen into the habit of using ‘bland and ineffectual promotional language’ [...]
THE EXPO EAST EXPERIENCE Simon Wright O&F Consulting Lots going on in the run up to Expo East, Baltimore with the Organic Consumers Association (one man and a website, allegedly) accusing organic certifier QAI of helping major organic dairy company Aurora deal with the media fall-out of their being found in violation of the NOP [...]
Where Next For The Marketing of Organic and Fair Trade Food ?? Simon Wright O&F Consulting On February 19th Blackwell published The Handbook of Organic and Fair Trade Marketing, a book I have edited with my friend Diane McCrea. We started work on the book almost two years ago, but the book seems more relevant [...]
The Organic Consultancy Strengthening The Organic Infrastructure by Simon Wright This article originally appeared in the October 2001 edition of Natural Products. The backlash against the involvement of major companies in organics has started. The current edition of The Food Magazine reveals to a startled public that Enjoy Organics are owned by RHM and that [...]
The Organic Consultancy Organics UK: A Personal Overview This article first appeared in the September 2000 edition of Natural Products. When I started working with organic food in 1986 I never believed that the sector would develop so far or so fast. In 1993 UK organic sales were running at 105 million per year at [...]
The Organic Consultancy Shelflife Simon Wright “Simon Wright is 40 and a leading international authority on organic food processing. A trained Food Technologist, Simon shares his house in London with his partner and next door’s cat, Frankie” The alarm clock is set for 7am but I usually wake before it. By 7.15 I am installed [...]